Posts

Healthier Ways to Market – Strategy Before Implementation

The Marketing community and services offered are infected by a nasty disease right now. That disease is making thousands of businesses sick, draining their profits, and causing them to lose faith and momentum. People are being unconsciously…

Target Markets and Market Segmentation

All businesses talk a lot about markets and as humans, we sometimes throw a lot of big words, slang and jargon around that can make it tough for others to know what we’re talking about!  Sometimes, we get so used to a word, we don’t realise…

Great Value Propositions

A powerful value proposition is essential to hold your viewer’s attention when they land on your website or read about your business in a campaign.