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How To Build a Marketing Strategy That Works

Identifying customer needs and problems and matching these to your solutions and benefits, with emotive and practical messaging, is key to marketing success. The best strategic marketers use in-depth target market insight to drive segmentation, targeting, positioning and…

Your Website, Social Platform Business Page, Online Ads and Campaigns Might Be A Big Waste of Time and Money

This is for startups, sole traders, small businesses, one-person shows, anyone who works really hard for their money. I'll say it again Your Website, Social Platform Business Page, Online Ads and Campaigns Might Be A Big Waste of Time and…

How To Build a Content Marketing Strategy

No one wants to be on the receiving end of a “hard sell”, and search engines like Google will reward you for White-Hat Marketing which relies on content aligned to customer needs.  This is where content marketing comes in. Prospective…

Brand Strategy For Geeks & Corporations

A strong brand is one of the few things a company can own forever that adds real intangible wealth to your business goodwill valuation. The strongest, most durable brands result from the careful orientation of brand strategies and plans with…