SMALL BUSINESS – ENTREPRENEUR – GLOBAL CRISIS
Nothing Really New – The Universe hands Us Another Whammy – Time to Get Ahead of The Curve so Your Business Survives and Thrives in an Uncertain Future
Long before the Coronavirus Pandemic and lockdown wiped out 90% of new leads overnight and friends across the globe lost livelihoods, we had been thinking about what kind of business and strategy, is going to work best in a not too distant future, on a planet that is increasingly chaotic and handing out the unexpected.
In hindsight a few things are obvious.
Whatever the cause of the pandemic, or whether or not you believe in climate change etc.. it doesn’t really matter. The reality is we have to live with symptoms and outcomes, and its a waste of valuable energy and willpower (limited daily dose we are given) debating the reasons and conspiracy theories – it’s just a distraction that kills free-thinking and creativity.
Uncertainty, an unpredictable future, potential positive or negative outcomes, all go with the territory of life! Balance and routine go against the laws of nature – chaos and continual change is a law of nature.
Chaos and turmoil are nothing new. Two examples. In 1939 around the start of WWII Europeans learnt really quickly that what you have can be taken really quick, and in Zimbabwe 1996 (The breadbasket years) no one could imagine that by 2002 your cash would devalue in the time it took to walk from the back of the store to the till – really!
Now we have a lockdown, billions of people on the planet and limited resources – so yeah the s*** is hitting the fan with increasing frequency.
Stuff To Contemplate and Implement
None of what follows is a quick fix – can’t help with that – this stuff is to get you ready for the next big whammy the universe hands out, so you don’t have to read articles like this.
Develop a Peace of Mind Mindset
I mentioned above an “unpredictable future”. This means that a Business, Work and Career Mindset plus Wellbeing, (peace of mind), requires doing things to the best of your ability for the best possible outcome, but not living moment to moment with the expectation of that outcome being positive or negative (hope or worry), just get on to the next thing you have to do. This approach also helps build momentum, a key component of success.
Clarify your intention and focus.
“I have many options, many pies in the sky, I do a number of things” – maybe this isn’t a sensible way to go. It’s kind of conducive to floundering so a better approach is to use a sensible methodology to unbiasedly determine your best offering (or idea) and “Entrepreneur the S*** out of it” – Dave Smith Crossfit Spitfire.
The key here is a sensible methodology and remaining unbiased – if you get it wrong based on rigid believes and “I know that already” you’re on a hiding to nowhere.
Get into a habit of creating educational content
When the SHTF, people crave more information and get pissed with you if they can’t find it, or its a regurgitation (vomited-up) speculative theory. As a business, you have the opportunity to help provide this information to earn the trust and attention of your existing customers and target audiences. When things get under control and people adjust to the new normal they will remember you as a source of good, reliable, as-accurate-as-possible information.
So best you make an extra effort in troubled times to put out timely, accurate, useful information. People are hungrier for education now than they ever have been before, and they’re turning to the internet to find it all the time and for longer periods. No matter how small or big your venture is, without your very own educational content strategy, the bedrock of your marketing and sales strategy, you can’t move forward properly, it’s like trying to drive a car with a slipping clutch. So use a little bit of your daily will-power dose to develop the habit of creating educational content – it takes time so just start now.
Be a leader and take control
When things break, there’s a crisis or turmoil, who do you think people turn to, and who do you think they remember when things return to a “new normal”, or the next time there is a big problem?. So basically get off your butt, take control, stop speculating and procrastinating and become an advocate for the concept of being flexible and hopeful. Remind your friends, family and customers that from adversity comes opportunity and get them going. Be a leader.
Do not allow yourself to be debilitated or frozen by financial pressure
The vast majority of Entrepreneurs, small businesses, start-ups live with financial pressure to a greater or lesser degree. When the SHTF the credit card companies, banks, insurance, vehicle lease people, creditors etc will either let up on you in some whimsical BS way or not let up at all. Banks in particular are there to make a profit, always have been, and the guys at the top plus their minions don’t give a toss about you or your business. So tighten your belt, pay for shelter, food, water, energy, phone, internet, staff, and only after that, deal with creditors and banks. Communicate with them all. Some of them are going to shout loud and threaten but you can’t do what you can’t do, so just give them zero energy, no one will die and you will get to deal with it eventually and with something sensible. Now get on with your life and business – just do it! – there’s no other choice.
Upgrade Skills and Stay On Top Of The Tech and Find a Mentor to Run Alongside You
If you can’t employ people who are dynamic, know more than yourself, and take care of the how-to, then best you get over any tech phobias you have and learn how to get online and distribute your stuff.
As a one-person show with little knowledge, you are guaranteed to give a lot of precious time and money to social platform owners and online advertising with little or no return. It’s crazy to go it alone – put some big effort into finding a mentor or coach you can trust and has technical skills and intuition above the average – finding this person is going to be a critical success make or break factor.
There’s probably a ton of other things you can do, but not in an advice-vacuum!
You’ll have specific issues and circumstances that haven’t been addressed in this post, and there will be solutions and answers out there. Don’t sit alone or in your usual environment with the same people and opinions, that’s not the way to address things. Find someone wise, impartial, with knowledge and life experience, that you can trust and who isn’t going to just tell you what you want to hear.
Be careful – our brains have a way of fooling us into finding people to support bad ingrained habits – feel good doesn’t always mean trust, knowledge, experience, and hearing stuff that’s uncomfortable doesn’t always mean they are wrong.
Stop Procrastinating and Do The Work
Just do it! – I’ll say it again – a little bit each day to get the snowball rolling – Procrastination