How To Build a Marketing Strategy That Works

Identifying customer needs and problems and matching these to your solutions and benefits, with emotive and practical messaging, is key to marketing success. The best strategic marketers use in-depth target market insight to drive segmentation, targeting, positioning and…

Your Website, Social Platform Business Page, Online Ads and Campaigns Might Be A Big Waste of Time and Money

This is for startups, sole traders, small businesses, one-person shows, anyone who works really hard for their money. I'll say it again Your Website, Social Platform Business Page, Online Ads and Campaigns Might Be A Big Waste of Time and…

Healthier Ways to Market – Strategy Before Implementation

The Marketing community and services offered are infected by a nasty disease right now. That disease is making thousands of businesses sick, draining their profits, and causing them to lose faith and momentum. People are being unconsciously…

Target Markets and Market Segmentation

All businesses talk a lot about markets and as humans, we sometimes throw a lot of big words, slang and jargon around that can make it tough for others to know what we’re talking about!  Sometimes, we get so used to a word, we don’t realise…

Great Value Propositions

A powerful value proposition is essential to hold your viewer’s attention when they land on your website or read about your business in a campaign.

Entrepreneur, Startup or New Business – How To Set a Marketing Budget 101

How Much Should I Spend On Advertising That Potato? If you are an entrepreneur, startup or new business, there’s nothing worse than knowing you must spend on marketing and having no clue what it's going to cost, how open-ended it's going…