Protected: Perspective and Spirit Impacts On The Selling Marketing Machine

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I've got friends who live in Blantyre Malawi - Gus and Miriam Banda. In 1999 or thereabouts they were a young couple living in little Bulawayo Zimbabwe my home town, and they were struggling big time to get by. Gus had done one of my wife's…

How To Build a Marketing Strategy That Works

Identifying customer needs and problems and matching these to your solutions and benefits, with emotive and practical messaging, is key to marketing success. The best strategic marketers use in-depth target market insight to drive segmentation, targeting, positioning and…

Your Website, Social Platform Business Page, Online Ads and Campaigns Might Be A Big Waste of Time and Money

This is for startups, sole traders, small businesses, one-person shows, anyone who works really hard for their money. I'll say it again Your Website, Social Platform Business Page, Online Ads and Campaigns Might Be A Big Waste of Time and…