Start with a dream, refine your vision, detail your mission, end with a goal.
Clear Focused Intention requires that you take cognizance of your dreams, ideas, hopes, and wishes, then give them legs by refining a vision, and finally set the goals to make your vision come true.
This 3 session program – an initial discussion, a review of your work, and a final polish and implementation chat, sets you up for what is probably the most vital ingredient in developing your business strategy and making sure it’s in line with your true self and personal mission in life.
It’s for clients who want to take their Business Plan and Marketing Strategy to the next level.
We use an abbreviated form of this training as an important component of the Strategy, Mission Statement, Value Proposition, Personal Profile, and Initial Steps program.
Sleep Dreams, Ideas and Ideation, Hopes, Wishes, and Day Dreaming are what we are talking about. Daydreaming in particular is where the dots are joined, the aha moments come from, and the magic happens. The problem with dreams is that they are big, fuzzy, sometimes scary, and not clear. You need to put some meat on the bones of your dreams, even ones that make you feel uncomfortable and anxious.
Without a good mission statement to anchor you, to remind you what you care about, (before you get back to being about it), you run the risk of getting to the top of the tree and realizing you climbed the wrong one. A mission can serve as your beacon when things become overwhelming and you go off track, something to bring you and your team back to the true course. The thing here is a good mission. Businesses that have lost their soul, their humanity, their real reason for being, can’t fix that by putting down hollow words for their mission statement.
It’s hard to sit and put words to who we are, what we are, it’s almost impossible if you don’t clarify your vision. But it’s hard before it becomes exciting and meaningful. The mission is also related to core values and conscious commitment to authentic leadership. To get this all down in a couple of simple sentences that have meaning – well again not easy, but so worthwhile.
The most pathetic person in the world is someone who can see but has no vision – Helen Keller.
People with no vision simply have jobs – even when they are the business owner. They are not going anywhere because they have forgotten or were never aware there is somewhere to go. With no vision in an area of your life, you perish eventually in that area, with week vision you may not perish but you will surely suffer. Grab some vision for yourself, surround yourself with people who have a vision, and share your vision all the time. We start with a 10-year vision – far enough away to make it achievable and not near enough to bring up the fears of doing that we have not yet dealt with.
Goals are Dreams and Visions with work clothes on. This is where things get tactical, and we move into the realm of getting stuff done. Goals force practical steps into your life and convert visions into energy. Do not take goal setting for granted. Setting whimsical goals and positive thinking does not cut it, it is a hack that will not work. Goals should be holistic and be set carefully and intentionally to cover all areas of your life, some of which you will instinctively know you are good at, and others which you will probably hate to look at. Everyone is like this, but you must be intentional and make the best effort in every area.
We look at the following categories:
- Career, Work, and Business
- Money and Finances
- Faith, Belief, and Understanding
- Health and Wellbeing
- Self Growth
- Love and Relationships
- Friends and Community
Having a dream, that moves to a vision, and then is broken down into goals is essential to building momentum and success in your personal and work life. Time to sit down right now and just do it.