What’s This All About?
Take Brief | First Draft | Editorial | Final Revisions | Publish | Promote = Leads, More Customers, Generic online traffic
We work with a creative team: a copywriter works out the verbal branding while the graphic designer handles the visual aspects. These two parts need to come together in the final creative, with one complementing the other.
We take a target market persona-driven approach by identifying and shaping a clearer idea of your potential customers. By speaking with and surveying your existing customers, we identify their needs, unique pain points, and buying decision triggers.
With these personas clearly shaped, our main objective is to identify and solve content ‘pillars’ based around their pain points.
Content pillars ascribe topical authority in the eyes of Google. These are actual pages that most of your blog posts (and other forms of content) will link into and strengthen for SEO.
Client Approved Content Brief – A detailed outline with clear instructions for the writer on the target market persona, main topic, subtopics, sources of research, primary and secondary keywords, suggested internal and external links, and calls-to-action for the reader. The client always approves the brief prior to the start of the writing.