Content Production, Copywriting, Proofing and Editing

From £60 Per Hour

Headlines, Messaging and Copywriting that Stops The Scroll, Drives Clicks and Get’s Engagement

You can SEO and Tweak your stuff like a machine to extend its life, but that will never fix weak boring copy in the first place. Our associate network of content writers and editors can create high-quality content across several major languages.  We can also work with your in-house writers to execute the content strategy.

Content types and formats range from informative, editorial copy (e.g., blog posts, expert articles, whitepapers, and ebooks) to persuasive sales copy and landing page development.

We offer a flexible pricing structure that can be based on hours, days, pages, project – whatever works for your business.

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Description

What’s This All About?

Take Brief | First Draft | Editorial | Final Revisions | Publish | Promote = Leads, More Customers, Generic online traffic

We work with a creative team:  a copywriter works out the verbal branding while the graphic designer handles the visual aspects.  These two parts need to come together in the final creative, with one complementing the other.

We take a target market persona-driven approach by identifying and shaping a clearer idea of your potential customers. By speaking with and surveying your existing customers, we identify their needs, unique pain points, and buying decision triggers.

With these personas clearly shaped, our main objective is to identify and solve content ‘pillars’ based around their pain points.

Content pillars ascribe topical authority in the eyes of Google. These are actual pages that most of your blog posts (and other forms of content) will link into and strengthen for SEO.

Client Approved Content Brief – A detailed outline with clear instructions for the writer on the target market persona, main topic, subtopics, sources of research, primary and secondary keywords, suggested internal and external links, and calls-to-action for the reader. The client always approves the brief prior to the start of the writing.

 

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