How To Build a Content Marketing Strategy

No one wants to be on the receiving end of a “hard sell”, and search engines like Google will reward you for White-Hat Marketing which relies on content aligned to customer needs.  This is where content marketing comes in. Prospective customers can find out what you know and how you do things before they contact you.

We’ll build a content marketing strategy (that word again), teach you how to use inbound marketing tools and if you don’t want to do it yourself we can do that too.


    An online or face to face session with us includes a friendly but in-depth conversation about your business goals, clients, your time, marketing budget and your current marketing activities. We’ll create a content strategy, including a year-long content calendar, suggested topics, networks, posting schedule, email strategy, and how to measure your success.


    Customer resource briefs and Blogging may sound strange, but they can result in a serious boost for your business and brand. They are an excellent way to establish yourself as an expert in your field and area of operation, you become more human to your customers, and boost your search engine rankings.

    We can run a workshop to set you up but if you’re worried about the time involved then we’ve got you covered. We can write interesting and relevant posts that are aligned to strategy and sound and feel like you. On a regular, we’ll get together to review your success and discuss new relevant topics.


    Sometimes to get something you need to give something. Prospects like useful relevant free stuff. Creating custom landing pages with free downloads, whitepapers, templates or workbooks, establishes you as an authority and go-to resource for industry knowledge, and also generates leads by collecting email addresses in exchange for the content. We can draw on internal resources and industry expertise to help you start creating downloads.


    Not every business needs a podcast but if you want the world to know you and your company are authentic and authority in your industry, let them hear it from the horse’s mouth. We can help you get your podcast off the ground! With experience developing client podcasts, we can offer tips on smart practices, the simple equipment you may have on hand to use, where and how to distribute it, and even how best to find and reach out to potential guests.


    If you want to move prospects into your sales funnel and engage, educate, offer, sell and stay in touch with current and former clients to drive repeat purchases and referrals, nothing works as well as automated but personalised email. Using Mail Chimp we’ll set up your email program and teach you how to use it or manage it for you.

Learn more about content strategy development

Initiate a call or schedule a meeting about the best content strategy and content development for your business.