What vision do you have for your business and brand in a few years from now?
A word of advice – Dream Big.
Most of us accept that elite sportswomen and sportsmen, or professional teams, use visualization within a structured framework and training routine to achieve their goals and it works. For some obscure reason, many of us are hesitant to use these same techniques to everyday life or our businesses. Its almost as if the fear of failure prevents us from moving ahead. We assure you that if you can dream it there is a way to achieve it – it might not happen overnight but it will happen.
I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. — Michael Jordan
The objective here is to develop an initial strategic vision for the business and brand to guide subsequent project steps
How it’s Done
- We review the market assessment, to identify key issues and opportunities
- We develop alternative visioning statements, through one or more facilitated workshops
- In collaboration, we review, refine and prioritize vision statement alternatives
What You Get From Strategic Brand Visioning
- An Initial visioning statement to guide subsequent project steps
- Internal ideas and hypotheses, questions, opportunities and challenges to guide subsequent project steps
Understanding the current situation – Where we are today? Current positive and negative perceptions of our business today vs the competitors.
Determining the future vision – Where do we want to be in the future? A guide to marketing brand and systems development required. The portfolio, the value propositions, the messaging, the touchpoints
Closing the gap through strategic marketing, positioning and innovation.
High Brand Equity in the Future
From here, the next step is defining target markets and customer frameworks.