What Should I Budget for Marketing?
There’s nothing worse (maybe a few things) than knowing you must spend on marketing and having no clue what it’s going to cost and what you should get for your money.
Our policy is too keep it transparent and simple, and tailor each quote based on your specific business, no matter what the size.
The Best Way to Set a Marketing Budget
Reverse engineer starting with turnover and profit requirements, then look realistically at the costs of planning, implementation and lead acquisition, that will directly achieve those targets.
Consider the things that will influence what you must spend to stay in the game
- The business lifecycle stage – and what this means in terms of traction, cash flow, profits and direct competitors
- You don’t need to use every possible platform to get traction or grow
- A medium to long term view
- The nature of your products, services and sector, and how competitive or costly the online market is
Measuring the return on this investment as easily as possible is part of the picture, and continually fine-tuning.
Indicative Consulting Costs
We give indicative costs and have a fee structure that relates essentially to the level of complication or simplicity of the work and directly to the hours of relevant expertise required. Oh, and its all reversed engineered to the methodology mentioned above. So basically, we can cater for different size businesses at different stages of their growth lifecycle. These costs are a guideline only and will be streamlined based on our consultation and planning with you.