Brand Strategy For Geeks & Corporations

,

A strong brand is one of the few things a company can own forever that adds real intangible wealth to your business goodwill valuation. The strongest, most durable brands result from the careful orientation of brand strategies and plans with customer market needs.

We combine qualitative and quantitative brand research with case studies, workshop sessions, and exclusive frameworks to help clients create distinctive brands and brand architectures.

Brand Positioning and Architecture

Differentiate – Brand positioning defines the conceptual space the brand should play relative to competitors and is fundamental to marketing, communication and messaging development.

Brand architecture is the logical, strategic and interactive structure of all products and services in the business portfolio, and is one of the best ways to obtain brand clarity and maximize return on marketing investment.

Brand Naming and Identity

A strong brand name helps your company or products stand out in today’s cluttered media environment. The strongest brand names will result from a blend of strategy, creativity and structured target market research. Brand identity development involves bringing the brand to life and then delivering the brand experience at relevant customer touchpoints identified from customer journey mapping.